A heartfelt farewell is in store for Barry Harley OAM, the long-time coordinator of the Tamworth Country Music Festival. His journey began back in 1973 while he was crafting displays for Myer, when he received an invitation to assist in organizing what would eventually blossom into the largest country music festival in the southern hemisphere. Interestingly, at that time, Barry wasn't particularly enamored with country music.
"I appreciate good music in all its forms, so you'll find a good mix of country tunes in my collection," he shared, although he admitted that much of it leaned towards the sounds of the 60s and 70s, like The Beatles and The Rolling Stones. Barry's initial foray into the music scene involved utilizing his marketing expertise to create promotional posters for Tamworth's local radio station, 2TM, which played a pivotal role in establishing the Country Music Festival.
Once he transitioned his skills from designing advertisements to curating live events, Barry found himself enchanted by the vibrant atmosphere of the festival. "The sense of community in the country music world captivated me—not solely because of the music, but due to the remarkable individuals within this industry," he reflected. "These connections fostered deep friendships that have enriched my life."
Encouraged by these bonds, Barry committed to the festival and eventually took over as its coordinator in 2015. As he prepares to step away after overseeing 54 festivals, he finds it hard to envision a life without the rhythms of country music.
"This role has been more than just a job for me; it's intertwined with my social life, my hobbies, and even my competitive spirit—all rolled into one!" he explained. "The thought of bringing all of that to an end on one specific day is a daunting task I haven't quite tackled yet."
From Sparse Beginnings to Massive Gatherings
During the inaugural festival in 1973, Peel Street, the heart of the city, was eerily quiet. "If someone had fired a cannon down the street, it wouldn't have hit anyone," Barry recalled. "It didn't exactly take off from the get-go." The first event saw 2TM team up with the Country Capital Music Association to launch a talent competition that evolved into the Golden Guitar Awards.
However, the festival grew quickly; attendance skyrocketed from just a few hundred people in the town hall to a thriving crowd of a thousand in no time. Today, the Tamworth Country Music Festival stands as the most significant country music event in the Southern Hemisphere, attracting over 300,000 visitors annually who come to enjoy performances by 700 artists across 80 different venues.
Barry noted that the evolution of the genre has mirrored the festival's growth over the years. "I believe the transformation in country music is what has sustained Tamworth for these past 54 years," he pointed out. "Rather than needing drastic changes to draw in new audiences, the genre itself has adapted and broadened its appeal naturally."
A Family of Musicians
For Barry, building a familial connection with numerous artists makes it impossible to single out a favorite performer. "Take Troy Cassar-Daley, for instance—he's genuinely authentic. Then there are emerging talents like Max Jackson, who won the Star-Maker title, and Wade Forster, who's making waves with every performance. The authenticity and diversity of these artists resonate deeply with the audience," he stated.
Max Jackson, a country musician from Coonamble and recently appointed festival ambassador, expressed that Barry's departure feels surreal. "Much of what I've accomplished stems from his support," she said, emphasizing how Barry prioritizes everyone—from street performers to aspiring musicians getting their first guitar—ensuring all voices are heard and valued. "I look forward to sharing a beer with Barry at a show now that he won't be behind the scenes. That's going to be special."
Ashleigh Dallas, a third-generation musician from Tamworth, also shared her gratitude. "Barry has been a steadfast supporter of my entire family throughout the years. I've watched his kids grow up too; our relationship has been long-standing, and that will continue, regardless of his changing role. I hope he gets to relish quality family time and pursue his personal passions, and of course, his name will always be recognized at any show we have."
As Barry concludes his tenure as festival coordinator, he plans to remain involved in an advisory capacity for upcoming events. Joel Ulbricht is set to take over the reins next year, currently engaging with stakeholders and learning from Barry's wealth of experience.
Barry humbly stated that his career isn't about leaving behind a legacy. "What we're witnessing today, 54 years later, is the culmination of countless hours contributed by hundreds of people, all of whom have shaped the festival into what it is now."
So, as we bid farewell to Barry Harley, what are your thoughts? Do you believe his contributions have truly transformed the landscape of country music in Tamworth? Share your views!
