CIGA Design's EDGE Collection is a bold move that challenges the traditional watchmaking industry. By exposing the inner workings of their timepieces, CIGA Design has created a visually stunning and thought-provoking collection that showcases the beauty of raw mechanics. The brand's 'Nothing to Hide' campaign emphasizes this philosophy, positioning the Hunter lineup as the hero product and inviting collectors to appreciate the intricate details of watchmaking.
The EDGE Collection features six new models, each with its own unique appeal. The Hunter Tourbillon, with its tonneau-shaped case and manual-wind movement, offers a lightweight yet durable design. The Hunter Automatic Titanium and Hunter Automatic Steel provide more accessible options with automatic movements and heavier, more industrial aesthetics. The Hunter Automatic Vintage adds a retro-inspired touch with warm-toned colorways and sand, rose, and brown gold treatments.
The Falcon model breaks away from the tonneau case design, opting for a classic round profile. It showcases the brand's ability to create exposed-mechanics watches in various shapes and sizes. The Vector, on the other hand, takes a racing-inspired approach with a bold, rounded case and a transparent synthetic support structure, giving the movement a unique floating appearance.
What makes the EDGE Collection truly fascinating is CIGA Design's commitment to mechanical honesty. By putting the inner workings on full display, they create a strong visual identity centered on the movement itself. This approach is particularly appealing to those who appreciate industrial design and seek a striking conversation piece that skips traditional Swiss styling.
In my opinion, CIGA Design has successfully executed a unique and innovative concept with the EDGE Collection. It challenges the notion that watchmaking is solely about aesthetics and showcases the beauty of raw mechanics. The collection offers a diverse range of models, catering to different tastes and preferences, and is a testament to the brand's creativity and expertise in the field of watchmaking.
However, it's worth noting that the EDGE Collection may not appeal to those who prefer more traditional or discreet watch designs. The exposed mechanics and industrial aesthetic may be too bold for some, and the price point might be considered a bit steep for everyday wear. Nonetheless, for those who appreciate the beauty of raw mechanics and seek a unique timepiece, the EDGE Collection is a hard one to ignore.
